Google announced yesterday the launch of AdSense for Games, which integrates video and text advertisements into Web-based games. Advertisers will be charged based on cost-per-impression or cost-per-click, and ad revenue revenue will be split between Google and game developers or publishers.
Google disclosed it's working with a handful of advertisers on a trial basis: Esurance, Sprint, and Sony Pictures.
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Google Ogles Digital Game Advertising (CkickZ)
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