Prewire: "Experience-curve" vs "Innovation"

2007年11月2日金曜日

"Experience-curve" vs "Innovation"

Even if it were supposed that there would be the following
tendencies, the product that the additional value was high
and the evidence that service was overwhelmingly liked
exist but a lot of companies fall into the
experience-curve.

The company catches the action as if it would believe the
only variable to operate not only the cost but also
operating prices.

Therefore, the company has lost sight of the variable, the
customer needs, the emerging service and the quality.

According to Clay Christensen who wrote "Innovation
Dilemma", it is necessary for companies to invest to
create the new growth business while the core business is
still growing, because new business units don`t need to
get big fast.

But when the core business stops growing, investing to
create new growth businesses becomes impossible. He says
that "Once a company
’s growth has stopped, the game as we have known it is
over".

The more enterprise competitions would be intense, the
more the importance of the business innovation would
increase, I mean.

For companies leadership plays an important role to have
the right direction to the next step, what is going on,
what is rational.

It would be necessary to have "Innovation" for not only
the corporate organization but also the individual.

The times has been changed ---.

Innovation at Google